Branded Calling and Number Reputation for Outbound Calls
VOICE
SPECIALISED PROGRAMMATIC
FIDELITY / COMPLIANCE
REVENUE
CONTACT VOLUME
OPEN / READ RATES
Summary
US healthcare provider Finvi used Numeracle's Entity Identity Management platform to enhance patient outreach by improving call delivery and trust, achieving increased call connection rates and significant ROI growth in calling campaigns.
Challenges
Call blocking and negative labeling of outbound numbers hindered patient outreach and threatened revenue goals during open enrollment.
Solution
Finvi implemented Numeracle's Entity Identity Management platform for branded calling and number reputation management via voice communication.
Outcome
Achieved a 68% increase in calls connecting to patients, 4-6X growth in ROI for calling campaigns, enhanced brand reputation, improved patient trust, and reduced operational inefficiencies.
Sources
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