QR Code campaign + WhatsApp and Chatbot
CHATBOT
WHATSAPP
AI
STREAMLINING
PERSONALISATION
CHATBOT %
AUTOMATED RESPONSES
FRAUD / ID
SECURITY
RESPONSE TIME
Summary
Beverages company Coca-Cola partnered with CM.com globally to enhance customer engagement using WhatsApp Business Solutions. The "Scan. Enter. Win." campaign, featuring a WhatsApp chatbot, streamlined interactions, boosting participation and satisfaction.
Challenges
Managing consumer interactions, preventing system abuse, authenticating users, and ensuring security response time were key business challenges.
Solution
Coca-Cola implemented a QR code campaign with CM.com using WhatsApp and a chatbot for customer engagement and promotion participation.
Outcome
Boosted customer participation and satisfaction, streamlined interactions, enhanced personalization, and ensured security and compliance through efficient management and automated responses.
Sources
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