Omni-channel automation with personalized messaging
SMS
EMAIL
VIBER
UCAAS
PLATFORM
SPECIALISED PROGRAMMATIC
STREAMLINING
SCALABILITY
CONTACT VOLUME
OPEN / READ RATES
RESPONSE RATES (CTR)
Summary
Eastern European financial holding company Management Financial Group (MFG) used Infobip's unified communication platform to centralize customer communications, increasing open rates by 20%, response rates by 15%, and interactions by 30%.
Challenges
High costs, complexity, and fragmented customer experiences due to multiple communication providers were the main challenges faced.
Solution
Management Financial Group (MFG) implemented Infobip's platform for SMS, Viber, and email to centralize customer communications.
Outcome
Increased open rates by 20%, response rates by 15%, and customer interactions by 30%, streamlining communication and supporting scalability and expansion plans.
Sources
- 01