WhatsApp Marketing
Summary
Non-profit healthcare organization Salud Digna in Mexico used Sinch's WhatsApp Business API to enhance patient communication, significantly improving engagement and satisfaction, with a 70% increase in patient satisfaction.
Challenges
Streamlining communication, scalability, managing contact volume, improving agent productivity, reducing conversations, and optimizing response time were key challenges.
Solution
Salud Digna implemented Sinch's WhatsApp Business API for real-time patient communication, including appointment confirmations, reminders, and test results.
Outcome
70% increase in patient satisfaction, 60% increase in appointment bookings, 50% reduction in time spent on incoming calls, streamlining communication, enhancing scalability, and improving operational efficiency.
Sources
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