Cable Bahamas leverage Webex Campaign to engage customers
SMS
EMAIL
PLATFORM
SPECIALISED PROGRAMMATIC
REVENUE
CX SATISFACTION
RESPONSE TIME
Summary
Bahamas-based telco Cable Bahamas used Cisco's Webex Campaign for email and SMS payment reminders, improving customer payment punctuality by 30% and enhancing satisfaction with timely notifications and reduced service disruptions.
Challenges
Sharp decline in bill payments due to store closures and disruptions; needed cost-effective customer communication to support collections.
Solution
Cable Bahamas implemented a digital communication strategy with Cisco using Webex Campaign for payment reminders via SMS and email.
Outcome
Customer payment punctuality increased by 30%, with improved customer satisfaction due to timely notifications and reduced service disruptions, leading to enhanced revenue growth and better response times.
Sources
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