Omni-channel conversational marketing
CHATBOT
SMS
RCS
CONVERSATIONAL
AI
STREAMLINING
PERSONALISATION
CONVERSION RATE
Summary
French life insurance company Covéa Group used Infobip's omni-channel conversational marketing, incorporating WhatsApp to enhance customer engagement and conversion rates, achieving a tenfold increase in campaign conversion.
Challenges
Low conversion rate of 0.05%, ineffective multichannel communication, unattractive messaging, and lack of awareness for retirement products.
Solution
Omni-channel conversational marketing solution with Infobip for Covéa Group using SMS, Email, and WhatsApp for life insurance.
Outcome
Increased campaign conversion rate from 0.05% to 0.5%, streamlining communication, enhancing personalisation, and boosting engagement through a seamless omnichannel experience.
Sources
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