Telekom Deutschland: Elevating customer engagement with RCS Business Messaging
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RCS
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Summary
German telco Telekom Deutschland used Infobip's RCS Business Messaging to enhance marketing campaigns, boosting customer engagement and conversion rates by delivering interactive messages, achieving a 200% increase in campaign performance.
Challenges
Enhance marketing campaigns using RCS to increase conversion rates and promote Spotify Premium offer through dynamic cross-sell campaigns.
Solution
Telekom Deutschland enhanced marketing with Infobip using RCS for dynamic campaigns, promoting Spotify Premium via interactive messaging.
Outcome
Boosted conversion rates by 200%, enhanced customer engagement, and improved campaign effectiveness through rich, interactive messaging, achieving scalability and continuity in marketing efforts.
Sources
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