EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS
SMS
RCS
WHATSAPP
SPECIALISED PROGRAMMATIC
OPEN / READ RATES
RESPONSE RATES (CTR)
CONVERSION RATE
AGENT PRODUCTIVITY
CX SATISFACTION
RESPONSE TIME
Summary
Indian travel company EaseMyTrip partnered with Infobip to enhance customer communication using WhatsApp Business, RCS, and SMS, achieving a 2.7% higher conversion rate and a tenfold increase in survey responses.
Challenges
Engage customers with travel deals, provide timely flight notifications, and adopt popular communication channels in India.
Solution
EaseMyTrip implemented a communication solution with Infobip using WhatsApp Business, RCS, and SMS for customer engagement.
Outcome
Achieved a 2.7% higher conversion rate and a tenfold increase in survey responses, significantly enhancing customer satisfaction and operational efficiency through personalized, timely communication and multi-channel engagement.
Sources
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