Omni-channel customer engagement via SMS, WhatsApp, and email
Summary
Indian financial services provider Muthoot FinCorp used Infobip's omnichannel solutions to integrate SMS, WhatsApp, email, and voice, enhancing customer engagement and retention through personalized, real-time support and multilingual campaign automation.
Challenges
Engage digitally unsavvy customers, automate multilingual campaigns, and improve operational costs and response time through an omnichannel approach.
Solution
Omni-channel customer engagement solution with Infobip using SMS, WhatsApp, email, and voice for Muthoot FinCorp.
Outcome
Enhanced customer engagement and retention, expanded digital reach, improved customer experience, streamlined multilingual campaign automation, and increased personalization through an integrated omnichannel approach.