Advertising fraud reduction
Summary
Global digital advertisers could reduce advertising fraud by verifying clicks and traffic in real-time mobile network APIs as proposed by Centillion, enhancing tracking and compliance while potentially lowering operational costs.
Challenges
Reducing $200Bn digital adversising fraud by verifying mobile ad viewers.
Solution
Advertising fraud reduction solution proposed by Centillion.ai using ID APIs to confirm user identities.
Outcome
Reduced operational costs, increased satisfaction, streamlined processes, enhanced tracking, improved fidelity and compliance, and bolstered resilience.