How METRO uses WhatsApp to boost customer engagement
CHATBOT
WHATSAPP
CONVERSATIONAL
SPECIALISED PROGRAMMATIC
CONTACT VOLUME
OPEN / READ RATES
RESPONSE RATES (CTR)
FRAUD / ID
Summary
Germany food wholesale METRO used WhatsApp with Sinch, increasing customer satisfaction by 15% and order frequency by 10%.
Challenges
Enhance customer engagement, streamline communication processes, reduce call center load, and improve customer interaction efficiency.
Solution
German food wholesaler integrated WhatsApp for real-time updates and multimedia messaging, boosting customer satisfaction and order frequency.
Outcome
Customer engagement - WhatsApp integration increased customer satisfaction by 15%, order frequency by 10%, and website traffic threefold.
Sources
- 01