RCS Marketing & chatbot
APIS
CHATBOT
SMS
RCS
CONVERSATIONAL
SPECIALISED PROGRAMMATIC
AI
OPEN / READ RATES
CONVERSION RATE
Summary
French frozen food retailer Picard enhanced customer engagement using Sinch's RCS, achieving a 42% increase in engagement by offering interactive messages, improving interaction, satisfaction, and conversion rates.
Challenges
Enhance customer engagement and interaction through innovative communication methods, aiming for improved satisfaction and streamlined marketing efforts.
Solution
Picard enhanced customer engagement using Sinch's RCS, integrating interactive messaging for catalogs, store locations, and personalized offers.
Outcome
Increased customer engagement by 42%, tripled conversion rates, and enhanced personalization and continuity through interactive messaging, streamlining marketing efforts and improving customer satisfaction.
Sources
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