Helping KFC raise the bar and connect with consumers via a ground-breaking WhatsApp chat ordering channel.
APIS
WHATSAPP
LIVE CHAT
SPECIALISED PROGRAMMATIC
STREAMLINING
SCALABILITY
PERSONALISATION
CONTINUITY / RESILIENCE
AGENT PRODUCTIVITY
RESPONSE TIME
Summary
Fried chicken business KFC in South Africa used CM.com's WhatsApp ordering system to engage the youth market, enhancing customer satisfaction and operational efficiency by streamlining and personalizing the ordering process.
Challenges
The business challenges include engaging the youth market, ensuring secure communication, and expanding digital service capabilities.
Solution
KFC implemented a WhatsApp ordering system with CM.com and Yonder Media for streamlined customer interaction and operational efficiency.
Outcome
Increased operational efficiency, enhanced scalability of digital services, and a more engaging and accessible ordering process for customers.
Sources
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