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Cymba achieved a 50% uplift in response rates with RCS, elevating engagement to and for its charity partners.

APIS
SMS
RCS
WHATSAPP
SPECIALISED PROGRAMMATIC
SCALABILITY
ENHANCED TRACKING
REVENUE
RESPONSE RATES (CTR)

Summary

UK fundraising platform Cymba partnered with CM.com to integrate SMS and RCS, achieving a 50% uplift in response rates and improving donor engagement and operational efficiency for charity partners.

Challenges

Enhance communication strategies, leverage technology for evolving supporter expectations, ensure effective, reliable, transparent communication, improve donor engagement.

Solution

Cymba, a fundraising platform, uses CM.com's Business Messaging API to integrate SMS, RCS, and WhatsApp for UK charity campaigns.

Outcome

Achieved a 50% uplift in response rates, increased payment collection by 25%, improved donor engagement, and enhanced operational efficiency through scalability and enhanced tracking.