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HolidayPirates engages travelers with fast, relevant marketing messages powered by Vonage and WhatsApp

WHATSAPP
AI
PERSONALISATION
OPEN / READ RATES
RESPONSE RATES (CTR)
REDUCED CONVERSATIONS

Summary

Global travel deal platform HolidayPirates used Vonage's Conversational Commerce solution via WhatsApp to enhance customer engagement, achieving a 53% increase in subscribers, 97% message open rates, and up to 40% click-through rates.

Challenges

Enhance customer engagement via WhatsApp, better target active subscribers, and tailor messages to preferences for higher conversion rates.

Solution

HolidayPirates enhanced customer engagement with Vonage using WhatsApp, achieving high open and click-through rates through personalized messaging.

Outcome

53% increase in WhatsApp subscribers, 97% message open rates, up to 40% click-through rates, enhanced personalisation, and improved customer engagement.